Point of Sale displays are still being regarded as one of the more efficient methods of boosting retail sales, enhancing brand recognition and customer experience. No matter if we are taking into account larger floor stand displays, smaller hanging signs or countertop displays, they all play a significant role in grabbing the customer’s attention along his path to the checkout.
POS display production requires taking many moving parts into consideration. The introduction of automated gluing into the process can greatly improve the quality and cost-efficiency of the production, although to maximize its benefits, companies should consider a strategic approach. While in this article we won’t be focusing on creative aspects of this process, you can count on our expertise regarding the best approach with automated gluing devices - such as FELIX GLUER glue plotters.
Here is our list of top 7 suggestions when considering a glue plotter for POS elements.
1. Assess your production needs
This point should always come first. Before you even decide on a workflow type you want to proceed with, try assessing the requirements of your production. Factors such as budget, production type, used materials, the volume of production and short/long-term goals will affect the decision process greatly.
At FELIX GLUER we always aim at providing assistance throughout this process, helping in choosing gluing automation options that best suit your workflow and production requirements.
2. Do proper testing before the full-on implementation
POS production can be very costly and difficult to scale without proper tools to supplement it, especially when we consider gluing and assembly as a final step in production. Automated solutions streamline this process, greatly reducing the risk of human error. Still, it is always wise to test various gluing setups on a selected device in order to avoid potential challenges further on.
Even with those things considered, FELIX GLUER gluing machines offer production flexibility difficult to achieve with non-automated methods. With a lightning-fast production setup, it is possible to switch between low- and high-volume production runs almost instantaneously.
3. Optimize costs
As we have mentioned earlier, POS production is quite expensive, especially when using manual gluing techniques during the converting and assembly. Introducing automated glue plotters into your production workflow is an investment that should be considered long-term-wise.
So, while in the short haul non-automated solutions may still look feasible, any growth company would rather examine more flexible and scalable options for the future. Especially when considering that automated gluing – with the possibility of mixing hot melt with a much cheaper PVA adhesives – can cut the glue cost in half over time.
4. Ensure glue compatibility
Automated gluing systems may require a different setup of adhesives, even for the same substrate type used earlier in your POS production. Factors such as glue viscosity, open time or bonding strength can affect the quality of the gluing process to a large degree, hence it is always a good idea to consult the gluing workflow with the machine supplier.
At FELIX GLUER, we ensure full compatibility by providing a complete adhesive portfolio, thoroughly tested for various gluing scenarios with our glue plotters.
