FELIX REBRANDING

WHERE WE'VE BEEN. WHERE ARE WE HEADING.

We believe in good relations based on clear communication and an open approach.

Felix is already an industry-leading product, with its distinct characteristics and high regard among customers. We care for each and every detail of our products, and so we knew the Felix brand had to be strong and powerful. Our new branding expresses our vision and approach towards business and reflects the nature of our company and our products. It proves that FELIX is the perfect combination of modern, high-class and user-friendly technology, with an artistic and original touch of creativity from our team.

CLEAR & CLEVER

With our new brand identity we begin our smart revolution. We invite our Partners and Clients to re:think their approach to gluing problems and give them fresh solutions.

FELIX GLUER SIGNET EXPRESS THE CONNECTION BETWEEN THE PATH & COOPERATION

FELIX GLUER IS THE MOST USER-FRIENDLY GLUER IN THE WORLD

FELIX GLUER was born, because the market came and ask for it. Literally.

Therefore, as we were developing FELIX GLUER over the years, we kept his development, growth, approach very alive: generic, balanced, advised and consulted each step with the professionals working within the finishing departments: production managers, technicians, maintenance staff and operators.

The brand FELIX with his visual identity wasn’t really constructed, not described till now. Because we didn’t want to construct the brand identity based on our imaginative constructions, of want we think it should be. We wanted to wait for the FELIX solution and our company to be fully developed, mature and explicit

And now, as it finally is what we worked on, dreamed and designed, we can reveal and describe and manifest our masterly brand.

And now, after much hard work, dreams and hours spent designing, we can reveal our revolutionary brand.